Improving Visitor Evaluation at the British Museum

The purpose of this project was to collaborate with the Interpretation Team at the British Museum to streamline the process of visitor evaluation. We reviewed best practices and technologies used in visitor evaluation by museums in general and the British Museum in particular. We developed an innovative toolkit for conducting visitor evaluation studies and visualizing the results in easy and intuitive ways. We used a temporary display room, Room 3, as the baseline for our approach. The team devised a README file to instruct the Museum staff and volunteers how to bridge the tools together. We recommend the British Museum use tools like Microsoft Excel and Visio and SurveyJS to obtain the necessary materials to gather, analyze, and visualize data using our prototype toolkit application