Manufacturing process and demand for pvc windows and doors

Magistrsko delo skozi teoretičen del pojasni postopek proizvodnje stavbnega pohištva ter se osredotoči na dejavnike nakupnega odločanja. V praktičnem delu pa smo s pomočjo primarne raziskave proučili proizvodni proces na obravnavanem podjetju ter pomen kakovosti, cene, nadgradnje izdelkov, konkurence, družbenih dejavnikov in poprodajnih aktivnostih pri kupcih stavbnega pohištva. Dognali smo, da na nakupno odločitev pri nakupu stavnega pohištva pomembno vlogo igrajo popusti, dodatne ugodnosti, ki ob nespremenjeni ceni dvignejo kakovost vgrajenega stavbnega pohištva, ter zaupanje blagovni znamki. Ugotovili smo tudi, da večina kupcev zbere vsaj še eno konkurenčno ponudbo, prav tako pa je kupcem izjemo pomembno, da ima podjetje urejeno servisno službo. Za kakovost končnih izdelkov je pomembno, da je proizvodni proces tehnično dovršen in da je kakovost vgrajenih surovin visoka.In the theoretical part of the thesis we studied the process of PVC joinery construction and focused on the purcase costumer’s reasons. In the empirical part of the thesis we have investigated the production process in the selected company and the importance of product quality, price and upgrade, competition, social factors and after-sales activities for the purchasers of PVC builders’ joinery. We found that discounts, additional benefits that increase the quality of the products without changing their price, and confidence in the brand play an important role in the purchase decision. We have also realised that most customers are looking for at least one additional offer and it is of utmost importance for them that the company has a well-organised service and support department. A flawless production process and high quality raw materials are important for the quality of the final products