Deepfakes and their influence on media and society

V diplomski nalogi smo obravnavali pojem deepfake in njegov pojav, v povezavi s sodobno družbo, mediji in kriminaliteto. Je precej nov, zato njegovi vplivi še niso dovolj raziskani. Odstira problematiko zlonamerne izrabe tehnologij umetne intelligence, za manipulacijo občinstva. Sledenje ima negativne posledice za demokracijo, družbo in posameznike ter podjetja, saj ruši avtoriteto, uničuje ugled in vpliva na duševno zdravje žrtve. Varovalni mehanizmi in pravna praksa ga do sedaj še niso uspeli primerno opredeliti ali zaščititi njegovih potencialnih žrtev.In this thesis we present and discuss the term deepfake, its emergence and influence, in the context of modern society, media, technology and criminality. It is new, therefore the influences and interpretations have not been discussed at large, as it is still evolving. Deepfakes uncover the problematic malicious misuse of artificial intelligence, to manipulate a certain audience. The consequences of such practices negatively influence democracy, society and individuals alike, but also companies, by disrupting authority, reputation and mental health. There are yet to be established successful safe keeping mechanisms in law and society alike, which leaves the victims at mercy of the attacker