Development and optimisation of company\u27s web presence

Diplomska naloga obravnava prenovo in razvoj digitalne identitete ter proces optimizacije za spletne iskalnike na primeru družinskega podjetja. Diplomsko delo se osredotoča na prenovo in optimizacijo spletne strani ter na vzpostavitev aktivnih profilov na družbenih omrežjih. Za vzpostavitev spletnega mesta smo uporabili program Wordpress ter več različnih vtičnikov. Proces optimizacije smo opravili po pridobljenih podatkih iz virov. Za merjenje rezultatov optimizacije spletnega mesta smo uporabili orodje Google Analytics ter Pingdom Tool. Za merjenje rezultatov družbenih omrežij smo uporabili analitična orodja posameznih družbenih omrežij. Rezultat diplomskega dela je prenovljeno optimizirano spletno mesto, ki dosega visoke uvrstitve v brskalniku, ter profili na družbenih omrežjih, preko katerih se utrjuje digitalna identiteta. Priporočamo, da podjetje še naprej skrbi za aktivnosti na družbenih medijih in za novo vsebino na spletnem mestu ter sledi novostim optimizacije za spletne brskalnike.The diploma thesis deals with the renewal and development of digital identity and the process of optimization for search engines made on the case of family business. The thesis focuses on the renovation and optimization of the website and the creation of active profiles on social networks. We used Wordpress and several different plug-ins to set up the website. The optimization process was performed based on data obtained from sources. We used the Google Analytics tool and the Pingdom tool to measure the results of website optimization. Analytical tools of individual social networks were used to measure the results of social networks. The result of diploma thesis is a renewed, optimized website, which achieves high rankings in Google browser, and profiles on social networks through which we consolidate the digital identity. We recommend that the company continues to take care of social media activities and adds a new content on the website regularly, and follow the news of optimization for web browsers