The Research on Actor-Network and Value Co-creation: The Case of 7C Kitchen

本研究以七喜廚房剩食餐廳為研究對象，研究問題與目的旨在探討七喜廚房剩食餐廳是如何在現行食物浪費的狀況下，形成此一網絡運作以及網絡內行動者是如何攜手解決剩食問題？在共創過程中產生哪些價值內涵？研究以「行動者網絡理論」、「服務主導邏輯」為理論視角，透過行動者網絡理論內所提及之轉譯過程，釐清七喜廚房剩食餐廳的形成過程；另外在價值共創部分，則是運用服務主導邏輯下的觀點，檢視各階段中的行動者是如何運用可用資源（如勞力、技術、知識等）有效解決剩食問題，共創剩食餐廳的價值。 研究採用質化研究之個案研究方法，藉由深度訪談的方式訪問相關行動者，包含創辦人、店長、吸引而來加入的市場攤商、廚師與志工群、前來用餐的消費者，並搭配次級資料，提升資料豐富性與效度。 研究結果發現，在行動者網絡理論上，各行動者間的共同障礙是構成七喜廚房剩食餐廳的主要關鍵，行動者間也不限於單一互動連結。再者，透過不間斷的任務執行及資源整合應用，也充分表現服務主導邏輯下價值共創進行的過程。七喜廚房的價值共創是建立在行動者對於場域的理念認同。在認同後，透過操作性及對象性資源的整合會使其服務交換更順利。另外，也發現到社群網路的操作能夠有效推廣剩食餐廳的價值主張，並吸引更多行動者投入資源。最後，有別於現今以金錢、科技通訊軟體作為主要連繫的時代，七喜廚房能提供行動者與在地社區情感上的緊密交流，成功進行轉譯，並同時解決社會與經濟問題，共創多方雙贏。The purpose of this case study is to investigate the 7c Kitchen surplus food restaurant's network operation and how actors within the network work together to solve the current food waste situation. In addition, this research explores the value connotations created in the process of co-creation. The 'actor-network theory' and 'service-dominant logic' are taken as the theoretical perspectives in the study. For the 'actor-network theory', through the translation process mentioned in it, the formation process of the 7c Kitchen surplus food restaurant can be clarified. For 'service-dominant logic', views of it are used to examine how actors at each stage effectively use the resources, such as labor, technology, knowledge, to solve the problem of surplus food and create the value of surplus food restaurant. A case study method is adopted to find out key critical factors of the 7c Kitchen's network and value creation by interviewing the related actors of 7c Kitchen, including the founder, the store manager, vendors, chefs, volunteers and customers who have participated in the group. Besides, the secondary data is added in the study to increase the abundance and validity of the information. In this study, several conclusions are found .First, in Actor-network theory, the common obstacle and the integrated use of resources among various actors are not only limited to a single interactive link, but they are also the key to forming the 7c Kitchen's network. Moreover, through the continuing mission administration and the application and the integration of resources, how 7c Kitchen's value co-creation is conducted under the service-dominant logic is well demonstrated. On the other hand, the co-creation of value of 7c Kitchen is based on the recognition of value proposition. What's more, after the integration of operand and operant resources, service exchange will go on smoothly. Second, the operation of the social network can effectively promote the value proposition of surplus food restaurants and attract more actors to invest resources. Last but not the least, unlike the current era of connection of money and technology communication software, which makes people indifferent to each other, 7c Kitchen provides the emotional communication between actors and local communities. Through the successful translation, 7c Kitchen not only solves the social problem but also solves economic problems at the same time. Moreover, it creates a win-win situation.摘要 i Abstract ii 目錄 iii 表目錄 v 圖目錄 vi 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 7 第二章 文獻探討 8 第一節 食物浪費與剩食餐廳 8 第二節 行動者網絡理論 20 第三節 服務主導邏輯與價值共創 24 第三章 研究方法 32 第一節 研究方法之選定 32 第二節 研究設計 33 第三節 資料整理與分析 39 第四章 個案研究分析與討論 40 第一節 七喜廚房之網絡形成 40 第二節 七喜廚房行動者之價值共創 58 第三節 行動者網絡與價值共創綜合分析 68 第五章 研究結論與建議 75 第一節 結論與討論 75 第二節 研究建議與限制 77 參考文獻 78 附件一 訪談邀請函暨同意書 84 附件二 七喜廚房創辦人訪談題綱 85 附件三 市場合作攤商訪談題綱 86 附件四 七喜廚房志工訪談題綱 87 附件五 七喜廚房廚師訪談題綱 88 附件六 七喜廚房消費者訪談題綱 89 附件七 訪談題綱專家效度 9