Add to ORKGSince social media is becoming a bigger part of our everyday life, businesses have no other choice but join in the world of social media themselves too. Social media can increase the sales and website traffic if it’s used in the right way. Influencer marketing is one form of it. Theoretical framework presents the theories of social media, influencer marketing and consumer behaviour. This thesis is research-oriented, and the goal of the research was to find out how influencer marketing based on Instagram is affecting consumers behaviour and how reliable influencers and influencer marketing are seen
It is now increasingly common for companies to communicate with their consumers via influencers and ...
It is now increasingly common for companies to communicate with their consumers via influencers and ...
It is now increasingly common for companies to communicate with their consumers via influencers and ...
This thesis is a desktop study done to explore Influencer marketing on Instagram. The idea for this ...
Background Influencer marketing has evolved from traditional marketing strategies such as print ads,...
Background Influencer marketing has evolved from traditional marketing strategies such as print ads,...
Background Influencer marketing has evolved from traditional marketing strategies such as print ads,...
Purpose: The purpose consists of gaining an understanding of how young consumers engage on Instagram...
The objective and aim of this research-based thesis was to explain and analyze the influence of Inst...
The objective and aim of this thesis are to analyze the recent years’ growing phenomenon of using in...
This thesis is a desktop study to investigate Influencer marketing on Instagram. It opens up about i...
Due to the digitalization consumers are becoming more educated as media users and more critical of c...
As a consequence of the technological developments that society has faced in recent years, the way o...
In recent years, technology has developed rapidly, and digitalization has changed the marketing worl...
It is now increasingly common for companies to communicate with their consumers via influencers and ...
It is now increasingly common for companies to communicate with their consumers via influencers and ...
It is now increasingly common for companies to communicate with their consumers via influencers and ...
It is now increasingly common for companies to communicate with their consumers via influencers and ...
This thesis is a desktop study done to explore Influencer marketing on Instagram. The idea for this ...
Background Influencer marketing has evolved from traditional marketing strategies such as print ads,...
Background Influencer marketing has evolved from traditional marketing strategies such as print ads,...
Background Influencer marketing has evolved from traditional marketing strategies such as print ads,...
Purpose: The purpose consists of gaining an understanding of how young consumers engage on Instagram...
The objective and aim of this research-based thesis was to explain and analyze the influence of Inst...
The objective and aim of this thesis are to analyze the recent years’ growing phenomenon of using in...
This thesis is a desktop study to investigate Influencer marketing on Instagram. It opens up about i...
Due to the digitalization consumers are becoming more educated as media users and more critical of c...
As a consequence of the technological developments that society has faced in recent years, the way o...
In recent years, technology has developed rapidly, and digitalization has changed the marketing worl...
It is now increasingly common for companies to communicate with their consumers via influencers and ...
It is now increasingly common for companies to communicate with their consumers via influencers and ...
It is now increasingly common for companies to communicate with their consumers via influencers and ...
It is now increasingly common for companies to communicate with their consumers via influencers and ...