Product development process for the food offering in a family owned restaurant.

The commission company for this thesis: Family Restaurant & Fast Food, is shifting from a partly fast food offering business into an only traditional Albanian food offering and needs a product offering development process in order to succeed. Numerous companies start as a result of an idea which would make a product or service better, however, companies need to design and develop new offerings in order to stay relevant in the market. This study aims to analyze how factors such as market, customers, service, etc. impact on the product development process. Specifically, it investigates how can the factors mentioned above help the shaping, testing and launching of the new offering. To gather the information that will help Family Restaurant & Fast Food develop the new offering as an only traditional restaurant, a survey was distributed to customers on the case company’s premises and they were asked to respond the questions. The results showed that: Central European tourists and Balkan tourists are the two most important and growing target markets, and that the stated needs were not the only important needs of the respondents. These results suggest that the new only traditional food offering should include, larger portions, multiple language menus including accurate pictures, traditional music, traditional snacks included in the price etc. Furthermore, Family Restaurant & Fast Food should increase their focus on social media and launch the new offering during the slow months to not affect its’ sale