Corporate Social Responsibility Practice and Consumer Behavior in Sokos Hotel Chain

Corporate social responsibility (CSR) helps a company be socially accountable to its stakeholders. Recently, CSR activities have become a growing concern, especially in the hospitality sector, and the hotel business is one of the industries where CSR plays a vital role in the stability of the environment. The primary motivation of this study was to find the relationship between Corporate Social Responsibility and consumer behavior of the Sokos hotel group in Finland. Besides, this research will also examine the and consumer behavior towards Green Key ecolabel, which is recently obtained by the Sokos hotel group. A survey has been conducted in the Sokos hotel Royal Vaasa to reach to the conclusion. The outcome indicates that the Sokos chain has significant engagement and aims to develop their CSR practice continuously as well as business operation to be more sustainable without compromising consumer satisfaction. Moreover, the Sokos hotel group follows the Green key ecolabel guidelines in operating their business. Though the Green Key certifications give the authenticity of their environmental responsibility, they still receive different feedback from the customers