PENGARUH KECANDUAN INTERNET TERHADAP ONLINE COMPULSIVE BUYING DI MASA PANDEMI CORONAVIRUS DISEASE (COVID-19)

Restrictions on community activities are carried out in such a way as to prevent the spread of the COVID-19 virus. This causes various activities such as shopping experience changes. Shopping online is an option to fulfilling needs during the COVID-19 pandemic. Apart from complying with the rules for not leaving the house, shopping online is considered more practical and safer during a pandemic. This study aims to determine the effect of internet addiction on online compulsive buying during the COVID-19 pandemic. This study uses correlational quantitative approach. The study sample consisted of 334 individuals with criterias aged 18-25 years, using the internet more than 38 hours a week, and shopping online during the COVID-19 pandemic. This study used purposive sampling for sample techniques. The scales used are The Internet Addiction Test (IAT) and Compulsive Online Shopping Scale (COSS). The analysis in this study used a simple linear regression test. The results of the study found that there is an influence between internet addiction and online compulsive buying during the COVID-19 pandemic. The effect of internet addiction on online compulsive buying is 9.30% while 90.70% is influenced by other factors