PENGARUH PERCEIVED VALUE TERHADAP REVISIT INTENTION DIMEDIASI OLEH KEPUASAN WISATAWAN (Studi pada Wisatawan Jawa Timur Park 3)

THE EFFECT OF PERCEIVED VALUE ON REVISIT INTENTION MEDIATED BY TOURIST SATISFACTION (Study on East Java Park 3 Tourists) Inez Drya Pangestu, Ratih Juliati, Erna Retna Rahadjeng Management Study Program, Faculty of Economics and Business Muhammadiyah University of Malang Jl. Raya Tlogomas No.246 Malang Email: dryainez@gmail.com ABSTRACT This study aims to examine and analyze the effect of perceived value on revisit intention mediated by the satisfaction of tourists in Jawa Timur Park 3. The sampling technique in this study is snowball sampling aimed at 120 tourists of East Java Park 3 tourist destinations who visited before the Covid-19 pandemic at least once, be at least 17 years old and visit Dino Park or The Legend Star Park. The analytical tool used in this study is Partial Least Square. The results of this study indicate that there is a positive and significant influence between perceived value on revisit intention, perceived value on tourist satisfaction, and tourist satisfaction on revisit intention. This study also shows that tourist satisfaction can mediate the effect of perceived value on revisit intention