Add to ORKGPurpose: To add to existing Millennial consumer research, in the field of conscientious consumption (CC). Specifically towards the role of brand Influence and CC approach, and impact on purchasing decisions
A radical set of social and structural shifts in the last years has transformed the world, bringing ...
Impulse buying, in its most simplest form, is the process of making a purchase one had not intended ...
The issue of the millennial generation is being widely discussed around the world due to their ...
The purpose of this study was to investigate the contemporary issue of conscientious consumption beh...
Background: The phenomenon of CSR has become an increasingly adopted strategy among companies, as a ...
Due to climate change and global warming, sustainable consumption—as one possible solution to these ...
Collaborative consumption, a subcategory of the sharing economy, has increased in popularity amongst...
Millennials are the largest living generation, a group of consumers with high purchasing power and a...
The aim of this degree project is to gain a deeper understanding of how online reviews affect consum...
© 2020, Emerald Publishing Limited. Purpose: The purpose of this research is to investigate the mill...
Millennials, those born between 1980 and 2000, have captured the attention of researchers, media, an...
The research is about understanding the main factors that influence millennials’ clothing brand pref...
This thesis researches how Millennials consumers have increased the demand for luxury brands. The gl...
Millennials or Y generation are brand-conscious and recognised as an influential group in inducing ...
The digital marketing environment has changed the way consumers make their purchasing decisions. Tra...
A radical set of social and structural shifts in the last years has transformed the world, bringing ...
Impulse buying, in its most simplest form, is the process of making a purchase one had not intended ...
The issue of the millennial generation is being widely discussed around the world due to their ...
The purpose of this study was to investigate the contemporary issue of conscientious consumption beh...
Background: The phenomenon of CSR has become an increasingly adopted strategy among companies, as a ...
Due to climate change and global warming, sustainable consumption—as one possible solution to these ...
Collaborative consumption, a subcategory of the sharing economy, has increased in popularity amongst...
Millennials are the largest living generation, a group of consumers with high purchasing power and a...
The aim of this degree project is to gain a deeper understanding of how online reviews affect consum...
© 2020, Emerald Publishing Limited. Purpose: The purpose of this research is to investigate the mill...
Millennials, those born between 1980 and 2000, have captured the attention of researchers, media, an...
The research is about understanding the main factors that influence millennials’ clothing brand pref...
This thesis researches how Millennials consumers have increased the demand for luxury brands. The gl...
Millennials or Y generation are brand-conscious and recognised as an influential group in inducing ...
The digital marketing environment has changed the way consumers make their purchasing decisions. Tra...
A radical set of social and structural shifts in the last years has transformed the world, bringing ...
Impulse buying, in its most simplest form, is the process of making a purchase one had not intended ...
The issue of the millennial generation is being widely discussed around the world due to their ...