Add to ORKGThe purpose of this study was to investigate the contemporary issue of conscientious consumption behaviours of millennials. Millennials are often defined as the “generation born between 1980 and 1995” (PWC, 2013). The topic of millennials and their consumption behaviours is interesting for marketers. As millennials continue to age, they come into the height of their careers and spending ability (Nielsen, 2014). Millennials are becoming our future leaders and will make up 75% of the workforce by 2025 (Schawbel, 2013)
The purpose of this study is to further and more accurately characterize the Millennials as consumer...
The issue of the millennial generation is being widely discussed around the world due to their ...
The Millennial Generation, typically agreed upon by researchers to be those born from 1982 through 2...
Purpose: To add to existing Millennial consumer research, in the field of conscientious consumption ...
Background: The discourse of sustainable development has over the recent years become increasingly v...
Due to climate change and global warming, sustainable consumption—as one possible solution to these ...
Collaborative consumption, a subcategory of the sharing economy, has increased in popularity amongst...
A radical set of social and structural shifts in the last years has transformed the world, bringing ...
Interest in corporate social responsibility (CSR) issues has grown globally, and the subject has bec...
Purpose - The purpose of this study is to investigate online shopping experiences and the perception...
Millennials are the largest living generation, a group of consumers with high purchasing power and a...
Background: Consumers in today’s market place request companies to take on responsibility and to act...
In recent years, the sales promotion techniques provided by marketing strategies has increased and h...
Millennials are defined as the group of people born between 1980 and 2000 and maintain a positive at...
The digital marketing environment has changed the way consumers make their purchasing decisions. Tra...
The purpose of this study is to further and more accurately characterize the Millennials as consumer...
The issue of the millennial generation is being widely discussed around the world due to their ...
The Millennial Generation, typically agreed upon by researchers to be those born from 1982 through 2...
Purpose: To add to existing Millennial consumer research, in the field of conscientious consumption ...
Background: The discourse of sustainable development has over the recent years become increasingly v...
Due to climate change and global warming, sustainable consumption—as one possible solution to these ...
Collaborative consumption, a subcategory of the sharing economy, has increased in popularity amongst...
A radical set of social and structural shifts in the last years has transformed the world, bringing ...
Interest in corporate social responsibility (CSR) issues has grown globally, and the subject has bec...
Purpose - The purpose of this study is to investigate online shopping experiences and the perception...
Millennials are the largest living generation, a group of consumers with high purchasing power and a...
Background: Consumers in today’s market place request companies to take on responsibility and to act...
In recent years, the sales promotion techniques provided by marketing strategies has increased and h...
Millennials are defined as the group of people born between 1980 and 2000 and maintain a positive at...
The digital marketing environment has changed the way consumers make their purchasing decisions. Tra...
The purpose of this study is to further and more accurately characterize the Millennials as consumer...
The issue of the millennial generation is being widely discussed around the world due to their ...
The Millennial Generation, typically agreed upon by researchers to be those born from 1982 through 2...