Lapin is a new authentication protocol that has been designed for low-cost implementations. In a work from RFIDsec 2012, Berstein and Lange argued that at similar (mathematical) security levels, Lapin's performances are below the ones of block cipher based authentication. In this paper, we suggest that as soon as physical security (e.g. against side-channel attacks) is taken into account, this criticism can be mitigated. For this purpose, we start by investigating masked hardware implementations of Lapin, and discuss the gains obtained over software ones. Next, we observe that the structure of our implementations significantly differs from block cipher ones (for which most results in side-channel analysis apply), hence raising questions reg...