Conservation culturomics

Culturomics is an emerging field of study that seeks to understand human culture through the quantitative analysis of changes in word frequencies in large bodies of digital texts. Culturomics research can help nature conservation respond to cultural trends, building and reinvigorating its societal relevance. We identify five areas where culturomics can be used to advance the practice and science of conservation: 1) demonstrating constituency and public interest in nature; 2) identifying conservation emblems; 3) providing new metrics and tools for near real-time environmental monitoring and to support decision-making; 4) assessing the cultural impact of conservation interventions, and; 5) framing conservation issues and promoting public understanding. More generally, culturomics opens up an exciting new area of research, equipping conservationists with novel tools to engage with and shape human interactions with the natural world.