The idea of Asia as a unity has appealed both to Europeans interested in differentiating themselves from a threatening if inferior Asiatic ‘other’, and to Asians keen to mark their distance from an alien and alienating Europe and West. For both groups, Asia is a useful term of alterity, although the place of ‘us’ and ‘them’ is reversed. Near the beginning of his lecture Sanjay Subrahmanyam remarks that, ‘in the play between the –emic and the –etic, the insider’s and the outsider’s perspective, a concept like “Asia” falls decidedly on the side of the –etic’. This point is reinforced by the fact that the European concept of Asia goes back to the Ancient Greeks (as Subrahmanyam notes), whereas the interest of Asian insiders in the concept of ...