Competition between supply chains has become a major battleground in the 21st century. There are four types of supply chain designs: make-to-stock, make-to-order, engineer-to-order and assemble-to-order. Assemble-to-order (ATO) consid-ers the trade-off among factors such as the lead time, price, and personalization and becomes increasingly the preferred supply chain design. This thesis focuses on two important issues in managing an ATO system: the dynamic quotation of price and lead time and the evaluation of the average order-based backorders. First, we formulate a semi-Markov decision process (SMDP) model to address the joint and dynamically quote a price and lead time to an arriving customer so as to maximize the firm's expected profit. ...