NEW MEDIA AND CHANGES IN COMMUNICATION TYPES

From the early social thinkers we find a systematic change in thinking from pure existence in the physical world to interpreting the imagined communities that we create due to our thinking process. Today, we are faced with emphasized changes of the types of mediums on the base of way of communication. Studying these changes in the sphere of media and communication in a given social context, starts from two bases, mutually connected assumptions. First, this studying presents existence and appearance of a new technology and new media, which brings to changes of the communicative types, within, this change is connected with certain type of economy, more precisely with a question of globalization, understood in one wider sense. Second, the contents of the media system are put into question, and from this and the dominant model of communication practice