THE CONDUCT OF VOTERS IN THE FUNCTION OF CREATING THE ELECTORAL STRATEGY

This work will give a short introduction to What constitutes one election and an election campaign. The theses are the determinants of the electoral voter's behavior will be processed, as well as the electoral strategy and the behavior of the voters will also be considered the models for building a party strategy. Some of the terms that will be used in the further part of the thesis will be defined. Keywords: elections, election campaign, voter behavior and electoral strategy