Application of transformational leadership as an incentive for innovation i.e. developing subordinates with durable values

Transformational leadership plays a very important role in organizations for changing the culture and the behavior of the subordinates. This affects the improvement of the performance of the employees and thus raising the image of the organization and developing its long-term success. Its application points to the development of a positive transformation of the persons on the charismatic conceptions of the followers and the insurance of the results of the operation. This means that leaders need to create a culture that promotes building of personalities, i.e employees with real values and realization of the goals of the company. The transformation approach is capable of creating a significant change in both individuals and the wider organization through adjustments, expectations, aspirations, perceptions and values. That relies on the personality of the leader, the character, the vision, the challenge and his example. Transformational leaders are focused on the "greater good" instead of their individual “ power base”. These leaders are wider and respect the interests of employees. People with these leaders will often feel the desire to work harder than expected, to create and to innovate. This paper includes the views on transformational leadership, based on charismatic, its role in organizations for innovation i.e for building personalities with durable values, empirical research for the image in organizations formulated through the statements of the examined managers and employees and the same presented through tabular, graphic and computational correlative values