Unfair Trade Practices and Consumer Protection

With the advancement of humankind from Stone Age to the current day, the relationship between the suppliers of goods and services and the consumers has undergone radical changes. Modern strategies for initiating consumer protection have been the element of business life since 1950s and 1960s. Some legislative control of these techniques has been introduced to attempt to ensure that the legitimate aim of promoting the benefits of the product can be achieved without misleading, confusing or deceiving the consumer and without harming the interests of competitors. Although the Constitution of the Republic of the Union of Myanmar, (2008), the Consumer Protection Law, (2019) and the Competition Law of Myanmar, (2015) prohibit unfair trade practices by enterprises, Myanmar still need to implement strong enforcement for such acts. It may be said that consumer protection policy prevents products from engaging in unfair practices while seeking to increase their sales. So, this paper analyses the necessity and challenges for protection to the consumers if there is unfair trade practices by some undertakings in the relevant market