Study on Page Ranking Algorithms for Search Engine Optimization

As the size of the World Wide Webincrease and search engines play an importantpart for the retrieving information. SearchEngines provide the gateway for users trying toexplore information from web pages. Thepurpose of web search engines is to return webpage lists that are relevant to the user query.The problem with web search relevanceranking is estimating the result list and itsrelevance with the user query. Since SearchEngine Optimization (SEO) has become animportant part of search engine marketing, theevolution of page rank algorithms have beenfocused on information retrieval researchfields. In this paper, the top two algorithmsnamely, HITS and Page Rank algorithmshave been reviewed and compared in thispaper