CUSTOMER ATTITUDES TOWARDS INSURANCE PRODUCTS OF MYANMA INSURNACE

The purpose of this study is to identify the insurance products of Myanma Insurance and to analyze customer attitudes towards insurance products provided by Myanma Insurance. This study is a descriptive one. For primary data is collected with the help of structured questionnaires from the insured of Myanma Insurance and the secondary data is obtain from previous research papers and other related reports from Myanma Insurance and private insurance companies and websites. In this empirical research, 100 respondents from the insurer constituted the sample size. Data collection was carried out from June 2019 to August 2019. In order to analyze the customer’s attitude towards insurance products of MI, the five point Likert scale is used in this study. The survey questions were based on customer Cognition (Belief), Affection (Feeling) and Conation (Behavior). The results of the study indicate that both potential customers and customers are only vaguely aware and do not know in detail what the products actually meant. The study also shows that the female respondents, the age of less than 30 years respondents, graduate respondents and government employees respondents are more interested in insurance products. Monthly income less than 500,000 MMK are more insured. 86% of respondents purchased their policy out of self-interest than the other sources. The study also shows that 44% respondents are owned of Life Insurance products than other insurance products. And then mostly of customers were used insurance policy for covering unexpected losses by financially. This study was found that they were contributed for above 3 years. Most of customers are knowing life insurance products than the other insurance products. Therefore this study will become helpful for the improvement of positive attitude of customer towards insurance products in Myanma Insurance