MERCHANT PERCEPTION ON ADOPTION OF CASHLESS PAYMENT SYSTEM IN BAYINT NAUNG WHOLESALE MARKET

This paper analyzed the merchant perception on adoption of cashless payment system in Bayint Naung Wholesale Market. Both of primary and secondary data were used for the study. Primary data were collected by questionnaire survey the random sample included 8% of the total merchants in Bayint Naung Wholesale Market face to face interview result. The study analyzed merchant perception on cashless payment system by using the Technology Acceptance Model (TAM). The factors included in the model are external variable, usefulness, ease of use, security of cashless payment system and user attitude which are measured by merchant perception on cashless payment system. The survey results indicated all the variables have high score level. Among these factors external variable such as advertisements enhance merchants to use cashless payment system, the requirement for merchant payment and it is becoming popular in the society are get the highest result followed by user attitude, usefulness, ease of use and security of the cashless payment system. Security score get the lowest score. Almost merchants are using cashless payment daily. It was found that banks need to emphasize more on security system in digital financing services