CUSTOMER ATTITUDE TOWARDS ADOPTION OF KBZ PAY

Now a day, the use of technology has been grown incredibly. Mobile plays in an important role in our daily life. This research examines the customer attitude towards adoption of KBZPay. The purposes of this research are to identify the digital mobile wallet practices in KBZ Bank and to analyze the customer attitude towards the adoption of KBZ Pay. A conceptual framework based of technology acceptance model was developed and tested using data from a sample of 200 KBZPay customers. The sample is collected randomly in Yangon area and survey was conducted with well-structured questionnaires. The collected data are identified through the use of 5-point likert scale rating method. The secondary data is mainly obtained from the KBZ and KBZPay website and also from the articles, and previous studies on related topic. The finding of this research show useful decision makers to implement and develop in digital payment mode and help as to know how it affect user attitude on the adoption. This study does not cover the digital wallet of all private banks in Myanmar and it is also suggested to make further research for more detailed information on it