FACTORS EFFECTING THE ADOPTION OF MOBILE FINANCIAL SERVICES IN MYANMAR

The aim of this study is to identify the current situation of Myanmar to use mobile financial services and to examine the factors effecting the adoption of mobile financial services in Myanmar. The study adopted a descriptive research design. The population of study consisted of all respondents in Myanmar. The sample size of this study was 120 people in the Yangon district area determined using convenient sampling. The study used both of the primary data and secondary data. On this study, the primary has got from the survey, questionnaires and interviews from the targeted respondents by using the quota sampling method from the selected organizations. Primary data was collected using structured questionnaires containing both closed and open ended questions to allow variety factors. The quantitative data was analyzed using descriptive statistics. The various aspects of perceived usefulness, perceived ease of use, perceived cost, perceived trust, perceived risk and social influence on the use of mobile financial services include consumers’ knowledge/ experience on the use of mobile technology affect the level of use for mobile banking would increase for performing their financial services. The perceived usefulness or ease of use affect the customers adoption of mobile financial services and easy to use. For the Secondary data was collected from the related organization, public website, internet sources. Because of the aspects of perceived usefulness, perceived ease of use, perceived cost, perceived trust, perceived risk and social influence of the users are changed and they started feel that the services are intention to use. The level of education, the consumers’ lifestyle, cultural practices as well as social influence of friends, family will be familiar to adopt the mobile financial services. The study recommends that the service providers, customers and the government, the relevant policy makers should keep control and improve the trust, risk factor on the policies governing the financial industry and use of ICT financial services for quality of their services to the customers to minimize any problems that they get in using the service