THE EFFECT OF INTERNAL CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL COMMITMENT IN INBOUND TOUR COMPANIES

The objectives of the study are to analyze the effect of internal corporate social responsibility on organizational commitment and to examine the effect of organizational commitment on employee performance in twelve inbound tour companies in Yangon. In order to meet the research objectives, both primary and secondary data are collected. This study is thoroughly done by collecting from 122 respondents in twelve companies. The findings indicate that among three practices of internal corporate social responsibility, social policy and human rights have positive impact on all three organizational commitments whereas career development program has influence on continuous and normative commitment, and internal environmental practices have impact on affective and normative commitment. The results show that affective commitment and continuance commitment have positive impact on employee performance. Therefore, inbound tour companies should focus on social policy and human rights which are influencing on organizational commitment of employees, and this organizational commitment leads to good performance of employees