FACTORS INFLUENCING INVESTMENT DECISION MAKING OF INVESTORS IN YANGON STOCK EXCHANGE

The main purposes of the study are to examine the factors influencing on investment decision making of investors and to analyze the relationship between influencing factors (independent variables) and investment decision making of investors (dependent variable) at Yangon Stock Exchange. The independent variables are accounting information, advocate recommendation and firm image/ self-image coincidence while the dependent variable is investment decisions in equity stock. Data collection is made with the help of structured questionnaires. The study was conducted on the 120 investors from 6 securities companies that constituted the sample size. The research design adopted in the study consists of descriptive research design. Various tools used for data analysis were mean, Pearson correlation and regression analysis in SPSS. Based on the result of Likert scale questions, accounting information was considered as the first important factor, advocate recommendation as second important factor and firm image/ self-image as least important factor influencing the investment decision for the investors at Yangon Stock Exchange. The descriptive statistics states that among the three independent variables, accounting information plays the significant role while determining the investment decision in stock market