INTERNAL CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE COMMITMENT IN PRIVATE BANKS

The main objective of this study is to analyze the effects of internal corporate social responsibility practices on employee commitment in private banks in Yangon. Each of the five components of internal corporate social responsibility practices namely: compensation and benefits, training and development, health and safety, work-life balance, and employee autonomy were analyzed in relation to the three components of employee commitment: affective, continuance and normative commitment. This study then further analyzed the effect of employee commitment on their intention to stay in their respective banks. The primary data was gathered through the administration of self-completion questionnaire to 380 employees from ten private banks. Data analysis was conducted using SPSS software. With respect to the main objective, the study found that there was a correlation between internal corporate social responsibility practices and employee commitment. The study also found that employee from private banks would stick to their respective institutions as they were satisfied with their compensation and benefits package. On analyzing the moderating effects of demographic variables on the relationship between internal corporate social responsibility practice and commitment, the study found that gender has a moderating effect on the normative commitment and continuance commitment. It was also found that education level had a moderating effect on continuance commitment and normative commitment, position also had a moderating effect on all three components of commitment, and working experience did not have any moderating effect on all components of commitment. The study proved that affective commitment has been the most influential factor on employee intention to stay, followed by continuance commitment