INFLUENCING FACTORS TOWARDS HOME LOAN SERVICESOF YOMA BANK

This study focus on the influencing factors towards home loan services of YOMA Bank. The two major objectives of this study are to analyze home loan services of YOMA Bank as well as to explore the influencing factors towards home loan services of YOMA Bank. This study used a descriptive research design and the research was conducted by using primary data for which a structured questionnaire was distributed to a random sample of 150 customers from the home loan borrower of YOMA bank in Yangon. This study explore the four factors which are home loan terms and conditions, home loan services, home loan marketing and operation process that are used in the analysis influencing factors to use the home loan services of YOMA Bank. The analysis found that influencing factors towards home loan services of YOMA Bank varies with each independent variable. Among four factors, the most influencing factor on home loan service of YOMA Bank is the service factors which include pre-sanction, post sanction, reminder for paying loans. The other factors; home loan terms and conditions factors, home loan marketing factors and home loan operation process factors which are highly influencing factors according to the customer’s feedbacks. This study unfolded that these above four factors did influenced in pursuing influencing factors towards home loan services of YOMA Bank. Based on the findings in this paper, YOMA Bank should consider in changing the amount of penalty fees. The paper reveals that YOMA Bank should improve the loan terms and condition practice as well as extent marketing activities and reduce taking a time of documents examination in operation process