EFFECT OF BANCASSURANCE ON THE PERFORMANCE OF AYA MYANMAR INSURANCE

This study focuses on the effect of bancassurance on the performance of AYAR Myanmar Insurance Company Limited. The study aims to identify the bancassurance practice in AYA Myanmar Insurance to examine the effect of bancassurance on the performance of AYA Myanmar Insurance Company. The study is based on the perceptions of 50 employees of AMI. Simple random sampling method is used. Most of the employees are middle aged and educated people. They have a lot of work experience at AMI and they know about the needs and wants of the customers. The study proves that all Bancassurance insurance products have the positive significant relationship with the performance of AMI. The study reveals that motor insurance has the greatest affect on the performance of AYA Myanmar Insurance (AMI). AMI should pay more attention to Bancassurance products as it increases the performance of the AYAR Myanmar Insurance. Among three Bancassurance insurance products, AMI should pay more attention to motor insurance and do more promotions for motor insurance since it has the greatest affect on firm performance