East-West Joint Ventures: The New Business Environment

Changes in the East European economies and the USSR began to take shape in the 1980s, paving the way for "perestroika" and the historic reforms of recent years. New forms, of business between East and West are now possible; the most challenging and potentially rewarding is the joint venture. This book is the first, written by researchers "and" managers, to review existing joint ventures and assess how they are created, managed, and consolidated when the negotiations are over. This book is based on real management experience in East-West joint ventures. It represents the first systematic empirical study focusing on the problems as well as the potential that joint ventures present and offers practical operational advice. Eleven major case studies from Poland, Czechoslovakia, Hungary, Bulgaria and the USSR are included