The purpose of the study is to propose a research framework that examine the relationship between marketing capabilities, resources acquisition capabilities, risk management capabilities and opportunity recognition capabilities for achieving better SMEs performance. The study contributes to the body of knowledge by providing a framework for SMEs performance and moderating role of ORC. Similarly, the paper offers theoretical contributions by providing more understanding of the effect of MC, RAC, RMC and moderating effect of ORC on SMEs performance. Furthermore, the framework fills in the missing links, as the previous studies failed to sufficiently study MC, RAC, RMC and moderating effect of ORC in one study. It is expected that the study...
As concluded by researchers change process of transformation involves implementation of better strat...
A marketing aspect in company�s company becomes a main concern for company leaders and pract...
This study aims to proposes a framework for strengthening performance of SMEs. It was identified tha...
As Small and Medium Enterprises (SMEs) globally are faced with challenge of globalization, managers ...
The aim of this paper was to test the mediating effect of reconfiguring capabilities coupled with en...
Organisational capabilities that influence the export performance of Small and Medium Enterprises (S...
Small and medium enterprises (SME) performance forms a very important part of the Nigerian economy....
The role of SMEs in the economic development of the country is well established as the sector is the...
Marketing innovation is crucial to the success of Small and Medium Enterprises SMEs.As SMEs are fac...
The purpose of this study is to examine the relationship of owner/manager knowledge, competitive int...
Purpose – The purpose of this paper is to empirically evaluate the mediating role of learning capabi...
This article seeks to identify the mediating role of marketing resources and capabilities in small a...
It is usually understood that the development of technological marketing capabilities by firms provi...
This article explores critical areas for enhancing the competitiveness of SMEs in the globalized ec...
Nigerian government had been spending an enormous amount of money for the entrepreneurial and small ...
As concluded by researchers change process of transformation involves implementation of better strat...
A marketing aspect in company�s company becomes a main concern for company leaders and pract...
This study aims to proposes a framework for strengthening performance of SMEs. It was identified tha...
As Small and Medium Enterprises (SMEs) globally are faced with challenge of globalization, managers ...
The aim of this paper was to test the mediating effect of reconfiguring capabilities coupled with en...
Organisational capabilities that influence the export performance of Small and Medium Enterprises (S...
Small and medium enterprises (SME) performance forms a very important part of the Nigerian economy....
The role of SMEs in the economic development of the country is well established as the sector is the...
Marketing innovation is crucial to the success of Small and Medium Enterprises SMEs.As SMEs are fac...
The purpose of this study is to examine the relationship of owner/manager knowledge, competitive int...
Purpose – The purpose of this paper is to empirically evaluate the mediating role of learning capabi...
This article seeks to identify the mediating role of marketing resources and capabilities in small a...
It is usually understood that the development of technological marketing capabilities by firms provi...
This article explores critical areas for enhancing the competitiveness of SMEs in the globalized ec...
Nigerian government had been spending an enormous amount of money for the entrepreneurial and small ...
As concluded by researchers change process of transformation involves implementation of better strat...
A marketing aspect in company�s company becomes a main concern for company leaders and pract...
This study aims to proposes a framework for strengthening performance of SMEs. It was identified tha...