Analisis Faktor-Faktor Yang Mempengaruhi Tingkat Pendapatan Pedagang Pasar Tradisional

This research was to know income level of traditional market sellers in city of Yogyakarta analysing factors that influence toward level of income of sellers, and knowing about dominant factor that influence toward the seller's income in city of Yogyakarta. Sample was taken by purposing sampling method of 100 responden. This research was conducted in fours traditional markets that located at city of Yogyakarta that's Demangan, Kranggan, Sentul and Prawirotaman Market. This research used multiple regression analysis method. This research showed that level of income of traditional sellers was influenced by some factors including working capital, working hours, number of workers, and lenght of this business variabels positively and significantly toward level of income of sellers. Meanwhile working hours variable did not influenced significantly toward level of income of the traditional sellers in city of Yogyakarta. Working capital, working hours, number of work, and length of business variabels can explaned level of income about 69,7% and the rest of 30,3% was coused by other variables wich where not including in this model. Keyword: Traditional market sellers, income of the sellers, working capital, working hours, number of workers, and length of business. Keywords: Traditional Market Sellers, Income of the Sellers, Working Capital, Working Hours, Number of Workers, and length of business