INFORMATION NEEDS AND SEEKING BEHAVIOR OF FARMERS IN SOUTHERN ETHIOPIA

Information is an important factor in agricultural development. The study investigated farmers’ agricultural information needs and seeking behavior in the Southern Regional State of Ethiopia. A cross-sectional research design was employed and the study population included all household heads of the eight sampled villages in four administrative zones. A multi-stage sampling procedure was employed to obtain a sample of 320 farmers. Quantitative data were collected and research adopted descriptive statistics. The results revealed information on crop production technologies; information about diseases, pests and weather forecasts, and market information were identified as the top three most important types of agricultural information. Similarly, crop production technologies; animal husbandry technologies, and information about agricultural inputs were the information farmers seek frequently. Farmers use development agents as the first source of agricultural information. All of the respondents communicate with development agents face-to-face