This paper is making an argument for the doing of audience research to be made an integral part of the education of media practitioners. This is necessary as a basis for developing new contents and formats and transforming the Web medium by using its full capability to address the interests of multiple audience groups. Knowledge of audiences also provides the opportunity to reflect back to communities what their media interests are, and to discuss the significance of these for their own times
This article considers the continued relevance of critical research on audience reception and audien...
This article examines key arguments in media and cultural studies including the “encoding/decoding” ...
The presentation will discuss theories and methodologies that can be useful to explore the represent...
Abstract—The advent and growth of the new media has brought great changes to the role of the audienc...
This publication takes a look at current developments in the field of audience research in media dev...
While audience research, particularly reception studies, has successfully furthered the diverse trad...
The most important facet should be the point that the individuals realize their role differently as ...
The concept of the active audience has been one of the most fruitful and provocative ones in the fie...
Changes in access to technology have facilitated new conditions for young people to shoot, cut, and ...
It has been argued by some that the changes occurring in journalism has led to the audience becoming...
Conclusions We saw in the introduction how this research started from our own concerns regarding tra...
Communication study has approached the issue of audience understanding of messages from the perspect...
Visual media presents us with an opportunity to enter into the written scholarly discussions about a...
This entry provides an overview of the relationship between audiences and journalism. Although tradi...
In rhetoric and argumentation research studies of empirical audiences are rare. Most studies are spe...
This article considers the continued relevance of critical research on audience reception and audien...
This article examines key arguments in media and cultural studies including the “encoding/decoding” ...
The presentation will discuss theories and methodologies that can be useful to explore the represent...
Abstract—The advent and growth of the new media has brought great changes to the role of the audienc...
This publication takes a look at current developments in the field of audience research in media dev...
While audience research, particularly reception studies, has successfully furthered the diverse trad...
The most important facet should be the point that the individuals realize their role differently as ...
The concept of the active audience has been one of the most fruitful and provocative ones in the fie...
Changes in access to technology have facilitated new conditions for young people to shoot, cut, and ...
It has been argued by some that the changes occurring in journalism has led to the audience becoming...
Conclusions We saw in the introduction how this research started from our own concerns regarding tra...
Communication study has approached the issue of audience understanding of messages from the perspect...
Visual media presents us with an opportunity to enter into the written scholarly discussions about a...
This entry provides an overview of the relationship between audiences and journalism. Although tradi...
In rhetoric and argumentation research studies of empirical audiences are rare. Most studies are spe...
This article considers the continued relevance of critical research on audience reception and audien...
This article examines key arguments in media and cultural studies including the “encoding/decoding” ...
The presentation will discuss theories and methodologies that can be useful to explore the represent...
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