Add to ORKGThe recent opening up of the Chinese economy has seen a rapid growth in the advertising industry, which has also led to the exposure of advertising for socially sensitive, or controversial, products to the Chinese community. This paper surveys 238 Chinese students to determine their level of offence at various gender/sexrelated products and the main reasons for offence towards advertising. Comparisons between genders were made to discover any significant differences
This paper focuses on the differences and similarities between the images of women in Chinese and Ja...
While the use of sex appeal is on the rise in China to advertise products ranging from beer to cars,...
While the use of sex appeal is on the rise in China to advertise products ranging from beer to cars,...
The recent opening up of the Chinese economy has seen a rapid growth in the advertising industry, wh...
YC gendered ads final with visual.doc How Chinese young consumers respond to gendered advertisements...
China is a country that is arousing a large amount of interest as a new mega-market, as it opens its...
ABSTRACT This content analysis aims at investigating the similarities and differences in gender role...
Considerable research has been conducted on offensive advertising in Western countries. However, not...
The issue of sexually transmitted diseases is a socially sensitive one in Asian communities, with go...
China is a country that is arousing a large amount of interest as a new mega-market, as it opens its...
The paper explores the difference in views between urban and rural as well as male and female regar...
This study gives a most recent view of nudity in Chinese magazine advertising. Focusing on gender, r...
While the use of sex appeal is on the rise in China to advertise products ranging from beer to cars,...
This paper focuses on the differences and similarities between the images of women in Chinese and Ja...
This research contributes to find out the Malaysian Chinese community’s reactions towards the used o...
This paper focuses on the differences and similarities between the images of women in Chinese and Ja...
While the use of sex appeal is on the rise in China to advertise products ranging from beer to cars,...
While the use of sex appeal is on the rise in China to advertise products ranging from beer to cars,...
The recent opening up of the Chinese economy has seen a rapid growth in the advertising industry, wh...
YC gendered ads final with visual.doc How Chinese young consumers respond to gendered advertisements...
China is a country that is arousing a large amount of interest as a new mega-market, as it opens its...
ABSTRACT This content analysis aims at investigating the similarities and differences in gender role...
Considerable research has been conducted on offensive advertising in Western countries. However, not...
The issue of sexually transmitted diseases is a socially sensitive one in Asian communities, with go...
China is a country that is arousing a large amount of interest as a new mega-market, as it opens its...
The paper explores the difference in views between urban and rural as well as male and female regar...
This study gives a most recent view of nudity in Chinese magazine advertising. Focusing on gender, r...
While the use of sex appeal is on the rise in China to advertise products ranging from beer to cars,...
This paper focuses on the differences and similarities between the images of women in Chinese and Ja...
This research contributes to find out the Malaysian Chinese community’s reactions towards the used o...
This paper focuses on the differences and similarities between the images of women in Chinese and Ja...
While the use of sex appeal is on the rise in China to advertise products ranging from beer to cars,...
While the use of sex appeal is on the rise in China to advertise products ranging from beer to cars,...