Creative practice as research: 'Testing Out' the systems model of creativity through practitioner based enquiry

The question: ‘how are messages created?’ is only one of a number that have motivated research into communication (see Fiske 1994, Schirato & Yell 1996, Carey 1989, Cobley 1996, McQuail 1994, Mattelart 1998, Griffin 2000). It is, nonetheless, a fundamental one (Berger 1995). Using this question as a general focus, this paper will attempt to argue that without an insider/practitioner perspective on creative activity being added to the stock of knowledge available to all then that accumulated knowledge cannot be considered to be complete. Furthermore, to begin putting a framework together to allow this task to occur one should firstly be aware that academic research needs to be undertaken systematically. If it truly seeks to remedy the ignorance that exists about something and wants to have this knowledge available in a form that allows it to be readily disseminated, it needs to be exposed and tested, (DEST, 2001 & 2005). It is only then, as the arguments are presented (Popper 1959, Kuhn 1970, Feyerabend 1975, Chalmers 1982 & 1999), that it can be tested and argued and valid attempts made at explaining the truth of the matter being researched