Job satisfaction in terms of social gender equality in employees and its effect on the corporate reputation: The sample of ERU academicians

Corporate reputation consists of the total of emotions, opinions and perceptions of all the shareholders of theinstitution. Company employees, who has an important place within these shareholders also play an effective rolein success and continuity of the company by being affected from the activities, directly or indirectly. At this point,in the forming of the emotions, opinions and perceptions of employees, job satisfaction that is achieved in time hasthe key importance. Thus, the employees who are the internal shareholders contribute to the corporate reputationthrough job satisfaction. In this study, job satisfaction, which is created via the effect of many variables, is evaluated through “social gender equality”. Such that, gender equality and how the company carries this variable willcontribute to the corporate reputation by differing positively in the trust in the company, sense of justice and jobsatisfaction of the employees. In the Erciyes University Example, which is found in the application part of the study,perceptions of academicians, who are a profession group that have an important place in society, on corporatereputation and job satisfaction levels will be analyzed through social gender equality by survey scanning as anempirical method and some evaluation and suggestions will be made.Keywords: Social gender equality, job satisfaction, corporate reputation, academic employees