The ‘classical’ thinkers in sociology — the modernists of their day, particularly Karl Marx, Émile Durkheim, and Max Weber—were ‘engaged in an analysis and critique of modern society’ (Ritzer 2000, p. 422). All were interested in the changes brought about by the Enlightenment and the Industrial Revolution. All of them saw that modernity was a result of these changes and tried to analyse the problems they perceived to be associated with it. For Marx, the problem was the development of a capitalist economy that accompanied industrialisation; for Weber, the problem was the ‘expansion of rationality’; for Durkheim, it was the weakening of the collective conscience or common values so that people found themselves in a life without meaning in the...