EFEKTIFITAS IKLAN POLITIK DI TELEVISI (Studi Deskriptif Kuantitatif Efektifitas Iklan Politik Aburizal Bakrie Versi Motivasi Anak Indonesia PadaPemilihPemula di Surabaya)

The background of this problem had the aim to find out how effective the political party advertisement of Aburizal Bakrie of Indonesian Children Motivation Version on the beginner electors in Surabaya.In this research the researcher used the Direct Rating Determination Method or the Direct Rating Method. The sample picking used in this research was multistage cluster sampling. This research population was divided into some clusters based on dwelling areas.Samples in this research were picked as many as 100 beginner electors of 17-21 years old ages and resided in Surabaya. Respondents in this research were scattered in five areas in Surabaya.From the results of data processing gained via the questionnaires distributed, then it could be concluded that the Effectivity of Political Advertisment in Television is Ineffective. Respondent felt that the advertisement has not been able to affecting them to elect the party