PENGARUH PROFIT MARGIN DAN TINGKAT PERPUTARAN PIUTANG TERHADAP RENTABILITAS EKONOMI PADA PERUSAHAAN ROKOK YANG GO PUBLIK DI PT. BURSA EFEK INDONESIA

Increasing number of corporate bankruptcies, demanding the management to manage the company in a professional and companies should always strive to maintain its survival. One factor that is able to describe the criteria that are necessary for the success of a company as a manifestation of the effectiveness and quality of economic management is profitability. The research was conducted in a cigarette company that go public in the PT. Indonesia Stock Exchange that includes PT. Hanjaya Mandala Sampoerna Tbk, PT. Gudang Garam Tbk and PT. Bentoel International Investama period 2007-2011. This study aims to examine the factors that affect the profitability of the economy, which includes the profit margin and turnover rate in order to obtain information on how the influence of these factors on the economic profitability that can be used as consideration for the management company. The data analysis technique used in this study using the technique of multiple linear regression analysis with SPSS. Based on the analysis and discussion in this study it can be concluded that the profit margins have a significant effect on economic profitability, while the turnover rate has no significant effect on the economic profitability. The results also showed no effect simultaneously (synchronously) between the two factors of the economic profitability of tobacco companies that go public in the PT. Indonesia Stock Exchang