ANALYSIS OF LINGVOCULTURAL PHRASES IN THE MEDIATEXT

The article deals with the analysis of cultural linguistic phrases in the media text. Mass information plays an important role in the continuation of language operations. This is determined by the qualitative changes in the general linguistic culture, and not only by the changes that have occurred due to the introduction of new information technologies. One of the most important issues facing modern linguistics is the study of functional methods of speech, the definition of their language features, the disclosure of the functional features of language units in the style of speech and their division into language facts. It is well known that the phrase is a product of the second nomination, which directly reflects the national mentality and worldview of the nation. In other words, phrases are also one of the main sources for accepting and preserving national cultural information, because the reflection of phrases is part of the national norm. The cognitive tendency, which is part of linguistic research, not only uses cognitive abilities, but also realizes the cultural meaning of the formulated phrase. In the linguistic direction, phrases served as objects for several studies. Taking this into account, the author of the article gives examples of phrases in the media that are unique to culture