PROCEDURES FOR STRATEGIC DEVELOPMENT OF MARKETING ACTIVITIES IN ENTERPRISES MANAGEMENT

The article examines the prospects of strategic development of the system of marketing activities in the management of the enterprise and the scientific and theoretical basis of the priorities of its formation. The role of factors influencing the process of forming a marketing strategy is assessed. In the process of marketing planning, scientific proposals and recommendations on the objectives and principles of management, external environment and communication services, customer requirements, alternative methods of planning based on relevant information and analysis of competitors are formed