Academy of Management

Economic growth is predominantly seen as a central economic and political goal. Recently, this view has been increasingly criticized and the idea of sustainable degrowth emerged as an alternative paradigm in order to ensure human wellbeing within planetary boundaries. As business activity is a key driving force behind economic growth, the role of corporate organizations in a transition towards a post-growth society is a particularly challenging question. It is for instance still unclear how business models for degrowth- conform organizations could look like. In order to address this research gap, our study aims to elaborate the role and design of organizations and their respective business models within the degrowth context. In this exploratory work, we use a two-step approach: Firstly, based on a systematic literature review we provide an overview on business-oriented findings in the degrowth literature. Based on this, we derive elements for a conceptual framework development to consolidate fragmented findings within the degrowth discourse. The resulting framework serves to describe principles for the design of degrowth-conform organizations. Subsequently, we conduct interviews with three CEOs of certified Benefit Corporations (B Corps) and an in-depth case study with four interviewees with a prime example of a B Corp: Dr. Bronner’s. Overall, our findings show that B Corps to some extent successfully implement numerous degrowth- conform elements within our current economic system. However, tensions regarding growth-orientation remain, and further need for research regarding the role and design of organizations for degrowth is identified.