Culture or social interaction? A study of influential factors on weblog design

The importance of blogs and social networking as medium of interactions had gain substantial popularity in mainstream media. Such popularity is due to blogs timely publication, ease of use and wide availability. Blogs hypertext and hyperlinks spread information and influence through an underlying social network. Taking into consideration that past studies on web design have focused on cultural traits on design elements, this paper aims to analyse the patterns on blog design from the perspectives of social influence and interactions. Examining design patterns from five networks of blogs using content analysis method, the results show that design of blogs in an online network shares similar elements and the pattern is different from one network to the other