MEASURING CUSTOMER-BASED BRAND EQUITY ON BRANDED CLOTHING LINE MARKET AMONG JAKARTA WOMEN

HELEN, HELEN

Publication date

January 2013

Abstract

MEASURING CUSTOMER-BASED BRAND EQUITY ON BRANDED CLOTHING LINE MARKET AMONG JAKARTA WOMEN - Branded Clothing Line, Consumer Based Brand Equity, ZARA, Mango, Forever 21, Brand Equity, Perceived Quality, Brand Awareness, Brand Association, Brand Loyalt

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MEASURING CUSTOMER-BASED BRAND EQUITY ON BRANDED CLOTHING LINE MARKET AMONG JAKARTA WOMEN

Abstract

Extracted data

MEASURING CUSTOMER-BASED BRAND EQUITY ON BRANDED CLOTHING LINE MARKET AMONG JAKARTA WOMEN

Abstract

Extracted data

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