Abstract Generation Y has become the new powerhouse in the Chinese luxury market since the last decade. Despite the global economic crisis in 2009, the growth rate of luxury market in China remains impressive. Chinese consumers, especially the Generation Y, have become the major contributor of such dynamic growth in luxury market. Without doubt, increasing consumers are engaging in the purchase of luxury products; however, little is known about the motivation behind their consumptions. This dissertation attempts to investigate the motivations of Generation Y and senior consumer toward luxury consumptions, in regarding to their changing attitudes, perceptions and intentions that affected by internal and external factors, in order to...
Over the recent decades, the global luxury market has grown dramatically, and Chinese consumers acco...
The market for luxury brands is increasing at an enormous rate as there is constant increase in the ...
This thesis was submitted for the award of Doctor of Philosophy and was awarded by Brunel University...
Traditionally, there are both extrinsic and intrinsic luxury consumption motivations and people seek...
During the past two decades, luxury sector becomes even popular around the world. Especially in Chin...
ABSTRACT This dissertation mainly aims at making a deep exploration of China Post-80s consumers’ per...
Purpose – There have been quite a number of researches in the luxury consumption field, but few stud...
Abstract In recent years, China’s luxury market has grown up dramatically. Many world luxury produc...
With the extensive economic development in China, Chinese people demonstrated a strong desire and re...
This dissertation attempts to investigate the motivation of Chinese consumers towards the consumptio...
This dissertation aims at investigating the phenomenon that more young Chinese are keen on luxury fa...
This report provides the profiling the Chinese consumer toward purchasing luxury brands form the per...
The purpose of this research is to explore the perceptions of the Chinese middle classes’ luxury con...
This dissertation aimed to answer the main research question: What are the motivations for Chinese o...
Representing nearly half of the world’s population, Asian markets are not only dynamic but also powe...
Over the recent decades, the global luxury market has grown dramatically, and Chinese consumers acco...
The market for luxury brands is increasing at an enormous rate as there is constant increase in the ...
This thesis was submitted for the award of Doctor of Philosophy and was awarded by Brunel University...
Traditionally, there are both extrinsic and intrinsic luxury consumption motivations and people seek...
During the past two decades, luxury sector becomes even popular around the world. Especially in Chin...
ABSTRACT This dissertation mainly aims at making a deep exploration of China Post-80s consumers’ per...
Purpose – There have been quite a number of researches in the luxury consumption field, but few stud...
Abstract In recent years, China’s luxury market has grown up dramatically. Many world luxury produc...
With the extensive economic development in China, Chinese people demonstrated a strong desire and re...
This dissertation attempts to investigate the motivation of Chinese consumers towards the consumptio...
This dissertation aims at investigating the phenomenon that more young Chinese are keen on luxury fa...
This report provides the profiling the Chinese consumer toward purchasing luxury brands form the per...
The purpose of this research is to explore the perceptions of the Chinese middle classes’ luxury con...
This dissertation aimed to answer the main research question: What are the motivations for Chinese o...
Representing nearly half of the world’s population, Asian markets are not only dynamic but also powe...
Over the recent decades, the global luxury market has grown dramatically, and Chinese consumers acco...
The market for luxury brands is increasing at an enormous rate as there is constant increase in the ...
This thesis was submitted for the award of Doctor of Philosophy and was awarded by Brunel University...