This project conducted a qualitative study of the business level strategic choices of 13 Malaysian SME Software firms which are listed on the Malaysian ACE market. The study analyzed the public information available on these firms using Hambrick and Fredrickson’s (2001) Strategy Diamond framework for business level strategy, the components of which are populated from findings collected via literature review. It was found that there was some co-relation between theory and the actual strategic choices and results of these firms. Differentiation, a focus on high price market segments and clarity on strategic arenas were key success factors, while issues in the capability to execute strategic choices surfaced for some of the strategic component...
The Malaysian Information and Technology (IT) scene is now no longer seen as market for high returns...
In China, the small and medium enterprises (SME) of registered in the Industry and Commercial Bureau...
This research explores the links between the strategies adopted by companies and the mechanisms used...
The dissertation has examined the nature of strategic entrepreneurial decision-making process and ho...
Although the link between strategy and capabilities has been studied extensively, for the most part,...
From the holistic point of view, SSM is gaining considerable attention and it is becoming vital for ...
The principal aim of this management project was to provide answers to the question to what extent d...
This paper discusses the strategic positioning and use of Porter’s (1980) generic strategy framework...
Strategy has been always a key concern to top management. Companies are striving to find the right s...
Strategic planning processes are oriented towards the selection of objectives and product/market cho...
For running a successful organization in a highly competitive environment, strategic management prac...
“The objective of strategy is a sustainable competitive advantage, which may come from any part of t...
Diversification strategy involves decisions about the products that a firm should make and the marke...
Background: The software industry is being described as an industry of fierce competition and rapid ...
Faced with a slowing rate of growth and the ongoing Covid-19 pandemic, an SME-sized local food manuf...
The Malaysian Information and Technology (IT) scene is now no longer seen as market for high returns...
In China, the small and medium enterprises (SME) of registered in the Industry and Commercial Bureau...
This research explores the links between the strategies adopted by companies and the mechanisms used...
The dissertation has examined the nature of strategic entrepreneurial decision-making process and ho...
Although the link between strategy and capabilities has been studied extensively, for the most part,...
From the holistic point of view, SSM is gaining considerable attention and it is becoming vital for ...
The principal aim of this management project was to provide answers to the question to what extent d...
This paper discusses the strategic positioning and use of Porter’s (1980) generic strategy framework...
Strategy has been always a key concern to top management. Companies are striving to find the right s...
Strategic planning processes are oriented towards the selection of objectives and product/market cho...
For running a successful organization in a highly competitive environment, strategic management prac...
“The objective of strategy is a sustainable competitive advantage, which may come from any part of t...
Diversification strategy involves decisions about the products that a firm should make and the marke...
Background: The software industry is being described as an industry of fierce competition and rapid ...
Faced with a slowing rate of growth and the ongoing Covid-19 pandemic, an SME-sized local food manuf...
The Malaysian Information and Technology (IT) scene is now no longer seen as market for high returns...
In China, the small and medium enterprises (SME) of registered in the Industry and Commercial Bureau...
This research explores the links between the strategies adopted by companies and the mechanisms used...