Add to ORKGABSTRACT This dissertation is written as the completion of my Master of Marketing of The University of Nottingham. The aim of this dissertation is to understand the study of celebrity endorsement in luxury fashion brands and the purpose is to gain in-depth knowledge of the consumers’ perspectives towards celebrity endorsement as a marketing strategy. Through the review of theoretical concepts and the proposed findings of the understanding, I hope dissertation can able to contribute to the study of the celebrity specified in Luxury Fashion Brands
Today luxury fashion brands are commonly purchased by the Malaysian consumers and they have a tenden...
In recent years, there is a fever of buying and using luxury brand products in Taiwanese young gener...
This paper examines the contemporary relationship between fashion brands and celebrities. Noting the...
The main motive of the dissertation is to find effect of downside of celebrity endorsements on purch...
The globalisation of the market for luxury brands has given the luxury fashion industry an ever expa...
The global market for luxury goods has witnessed a dramatic growth over the last 20 years. Tradition...
The market for luxury brands is increasing at an enormous rate as there is constant increase in the ...
The focus of this dissertation is to understand the impact of celebrity endorsement on the consumers...
Celebrity endorsements have become the most used and prevailing marketing strategy of advertising to...
The main objective of the thesis was to examine the impact of celebrity endorsers on social media on...
This thesis offers a new perspective to consumers and their connection to celebrities. Consumers’ in...
The purpose of this dissertation is to understand the role that influencers play in relation to cons...
The research examined the effect of a few groups of variables on purchase intention of “preloved” lu...
The purpose of this dissertation is to apply the concept of experiential marketing into luxury fashi...
70% of revenue for luxury firms come from accessible luxury markets. In order to make luxury brands ...
Today luxury fashion brands are commonly purchased by the Malaysian consumers and they have a tenden...
In recent years, there is a fever of buying and using luxury brand products in Taiwanese young gener...
This paper examines the contemporary relationship between fashion brands and celebrities. Noting the...
The main motive of the dissertation is to find effect of downside of celebrity endorsements on purch...
The globalisation of the market for luxury brands has given the luxury fashion industry an ever expa...
The global market for luxury goods has witnessed a dramatic growth over the last 20 years. Tradition...
The market for luxury brands is increasing at an enormous rate as there is constant increase in the ...
The focus of this dissertation is to understand the impact of celebrity endorsement on the consumers...
Celebrity endorsements have become the most used and prevailing marketing strategy of advertising to...
The main objective of the thesis was to examine the impact of celebrity endorsers on social media on...
This thesis offers a new perspective to consumers and their connection to celebrities. Consumers’ in...
The purpose of this dissertation is to understand the role that influencers play in relation to cons...
The research examined the effect of a few groups of variables on purchase intention of “preloved” lu...
The purpose of this dissertation is to apply the concept of experiential marketing into luxury fashi...
70% of revenue for luxury firms come from accessible luxury markets. In order to make luxury brands ...
Today luxury fashion brands are commonly purchased by the Malaysian consumers and they have a tenden...
In recent years, there is a fever of buying and using luxury brand products in Taiwanese young gener...
This paper examines the contemporary relationship between fashion brands and celebrities. Noting the...