International Marketing Strategy of Transformations LTD in Sierra Leone

The central idea of the report is to formulate an international marketing strategy for Transformations Ltd, a learning and development company based in UK for its entry in Sierra Leone market. The company wants to provide accredited British Leadership and Management qualification in Sierra Leone. The report uses theoretical framework for marketing analyses including internationalization models, entry mode, market segmentation, targeting, positioning and generic strategy. The report adopted qualitative, quantitative and secondary methods, ensuring the results are strong by triangulating the data. The report analyzes the strategy in term of five research questions viz. necessary sequence of move before entering, entry route to the market, market segmentation & targeting, positioning and differentiation and lastly, ways of generating profit in Sierra Leone. Thus the strategy summarizes all necessary steps needed for Transformations Ltd before and after entering Sierra Leone